Who Knows How to Drive Consistent Revenue Growth?
56% of CEOs aren’t confident that their sales leaders can deliver their number.
But does the CEO have the current sales skills to step in and fix it? Often not. So they sit there...hoping.
If sales leaders are wobbly, and senior management doesn’t have the answer, who does? The board charged with oversight?
Rarely does a board of directors include independent directors with contemporary best-practice revenue growth experience.
So sales execs and executive management might have sales experience from the 80s & 90s. And board oversight may have no sales experience.
None have done it in today's markets.
The good news is there's a solution!
Industrial manufacturers optimize operations and production with process engineering, KPIs, and rigor. Let's bring that approach to sales and marketing which are often vaguely structured and much less accountable.
82% of CFOs are increasing spending on demand generation because growth is unreliable but 69% of CEOs question their marketing team’s ability too!
That's broken.
Who should take the lead in levelling up the revenue growth team? Often the sales and marketing teams are often homegrown, and most sales growth comes from existing customers. Executive management are normally veterans of manufacturing and engineering, or the same sales pedigree. And the board rarely includes contemporary sales and marketing insights.
No wonder CEOs are unsure. They might not have the right team. They might not have the experience themselves. And they often don’t have a board of directors with the skills to support management in this area.
Who's the Bootcamp for?
Mid-Size Private Companies where Management and the Board Want to Excel
You might be a:
- board chair who feels the board is a bit flat
- leader navigating generational transfer and balancing the embrace of tradition with bold growth approaches
- senior exec who wishes your board broad more depth and specialized skills to support you and your management team
- board member who worries that the board and/or management team doesn't have a grasp on all the issues the company faces
- family member who worries about the company's direction
A top-performing board that works effectively and constructively with management and owners is the goal. That requires proactively cultivated skills and perspectives.
Revenue growth is a strategic imperative that's often beyond appropriate board oversight.
Measurable Impact
The boot camp will deliver simultaneous results:
- More self-aware and better functioning board, executive team, and revenue growth team
- Roadmap for improved board oversight and governance
- Improved collaboration between board and management
- Improved revenue growth oversight, planning and awareness
- Detailed understanding of departmental and individual sales and marketing strengths and weaknesses, best practices, and opportunities for improvement
Investment:
- The board BootCamp costs $45,000 for teams of up to:
- Board - 10 members
- Executive team - 5 members
- Sales team - 25 members (including VP, sales managers, inside and field sales reps, BDR, SDR, customer service & marketing)
- Larger teams are subject to small incremental additional charges for additional members
What's Included:
- All preparatory materials including access to all diagnostic tools
- Pre & Post-event preparation and follow up
- All travel and other expenses
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