Solving For How Industrial Companies WILL Sell
Most industrial manufacturers face similar challenges today:
- it's harder to generate qualified leads
- more projects end in no-decision
- pipelines and forecasting are tough
- small "m" marketing has turned into an endless list of apps and tactics without results that tie to revenue
- small "s" sales is is a wrestling match between what's worked in the past and countless theories on what's needed going forward -
So you probably have this gnawing in your gut. It's not that anything's bad. You've been successful for years. But it doesn't feel quite right.
- you might sense a mismatch between what your team is good at doing, vs. what you hear and read buyers want.
- but you can't just willy nilly try every idea. You'll lose support in the company and you've tried some that haven't panned out as expected.
This retreat will help you take a step back to understand the market and buyer changes at play. Then we'll engineer the integrated machine of product roadmap, digital marketing, and updated sales to help you and your team find and win more deals.
Why Is This Event Different?
How / Why Will it Help Your Team Drive Better Results?
We've all been to conferences. Planes, hotels, Ubers - and three energizing days packed full of exciting ideas...all translate into an email overhang, pages of notes, and a quick reversion to what's familiar.
You've probably looked back, thought of how impactful previous events were, and wondered why so little changed.
I'm designing this experience to avoid that. Better yet, I'm designing it to help you and your team execute on the important and relevant principles you'll learn. Here are five important reasons:
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Where & When
Nashville, TN
8-10 December 2021
I'm holding the summit in centrally located Nashville. We'll meet at Liscomb University's Contemporary Downtown SPARK Idea center.
The in-person event will be held from mid-day on December 8 through early afternoon on the 10th.
- I'll share a schedule of pre and post-event zoom meetings with registered participants.
- Prep work, to be completed from your home office, will occur in October and November and will include:
- one hour zoom meeting with each company team
- one hour zoom meeting every two weeks with the entire group
- access to and training on our Roam Research group knowledge graph
- group reading of several important books (including notes and reflections in the knowledge graph)
- two diagnostic screenings that each person will take
- Post event work, to be complete from your home office, will include:
- ongoing access to the group knowledge graph
- two one hour zoom meetings with each company team -one in January 2022 and one in Feb
- two one hour group zoom meetings - one each in January and February
Ed Will Deliver For Your Team Too
As an engineer and CEO who's built sales channel and sold B2B, I can say with confidence that Ed gets it. He understands how B2B companies need to incorporate digital as a foundation for domestic and global revenue growth. With Ed, clients get strategic vision, tactical excellence and business savvy in a rare, single package. If you're a B2B manufacturing company that wants to grow, you've got to talk to Ed.
- Pete C.
Ed was a terrific keynote speaker for our annual convention. He's got the credibility of someone who's actually run companies - not just written books about it. Attendees gave him excellent reviews for his presentation style and his ability to make the strategy and tactics of both complex digital marketing and global expansion topics easy to understand. As an event organizer, I'd say 'Schedule him for your event!' You and your attendees will be happy you did.
- Kaity R.
We've invited Ed to speak twice, and to moderate an expert panel. His deep technical expertise, international experience and perspective as a capital equipment company owner himself infuses his engaging presentation with a compelling call-to-action.
- Jorge I
Ed understands the sales process better than most folks I know – and I know a lot after a career of sales talent development. His strategic vision and tactical execution are both very strong.
- Dave K.
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