Create An Industry Knowledge Graph

Roam is on its way to being like "Excel" for language. It's an incredibly powerful knowledge management and graphing tool built around the same sort of neural model that makes us smart. The key is bi-directional linking, but there's much more beyond that.

This will be an industry resource.

It's public.

Obviously you won't include trade secrets, but if you're worried about confidentiality then this isn't a fit for you.

And frankly, you'll likely find increasingly that most buyers are a fit for you going forward. 

The reality is that only one company can really lead an industry. The industry knowledge graph project isn't right for every company.

If you struggle to produce blog posts, don't engage with other influencers in your industry, don't aspire to be your buyers' first stop for info, and aren't willing to be ridiculed, then it's probably best to let one of your competitors run with this.

You'll just get frustrated.

We'll plan that together.

Likely a group of 10-50 people, depending on your industry. 

The information will be publicly available, with a dynamic group of industry authorities building the graph and collaborating on new ideas.

Many companies have started to invest in digital marketing and content marketing to try to generate leads.

Manufacturing marketing is typically built around content that is designed to answer questions that people searching Google might be asking.

That hopefully brings people to your site where you can convert them to leads for sales follow up.

Your industry knowledge graph is dramatically different.

First, it's main goal is to help. To help buyers and stakeholders in the industry.

Second, it's not to simply answer easy questions, but much more ambitiously to codify the entire industries knowledge, AND THEN

To build on that knowledge by discovering new innovations at the intersections of disciplines and best practices.

You won't just be trolling for leads - you'll be defining the industry!

That's up to you to decide and one of the early questions we'll tackle in the project.

As a starting point, I'd suggest an early group of contributors of about 10 - with plans to expand the scope and add contributors up to perhaps 50.

We need to reach a critical mass before we invite the public - and then you'll have to decide if you want anyone or only specific people to have access.

A wiki is an organized collection of information. Paid holidays this year, process for submitting a capex, phone number for internal tech support, plan for company Secret Santa, etc.

Your industry knowledge graph will include some of that sort of static information for your industry. More importantly, though, it will create the framework and environment for entirely new ideas to coalesce from the collaboration between industry leaders.

Our project will take about 90 days.

Building your industry's knowledge graph will be an ongoing project.

As long as smart people do creative and innovative things in your industry, it's not done.

Directly? Probably not.

You have to undertake this with the goal of providing an incredibly valuable resource - codified and graphed industry knowledge - for all buyers and players.

This is about establishing your company as the industry leader. It's not about lead generation.

Of course, over time you'll harvest incredible benefits from the former. But don't do it for the latter. It's a long-term industry leadership play, not a short-term demand generation approach.

Good question.

That depends.

Here's what you can reasonably count on.

Launch project - $50K (one time)

Editor/Community Moderator - $80K (loaded/year)

Misc - $5K/year (technology, etc.)

Other - management time, SME time, etc.

One or two of them probably should.

Along with key stakeholders in various roles across the entire value chain/customer lifecycle.

You'll bring the data and expertise. I bring an understanding of the data model and knowledge graphs. Recent advances in machine learning models and artificial intelligence will provide additional tools that we can use to enhance your knowledge graphs and establish your industry leadership.