Marketing to Engineers - a viable business revenue growth strategy?

Oct 1, 2014

The fallacy of engineer buyers

Manufacturing and industrial companies are...

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Powerful graphics & visuals in B2B marketing for manufacturers

Sep 12, 2014

More than just .dwg files

Often chatting with manufacturers about the...

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The Social Media Lightning Rod - B2B Marketing Challenge

Sep 11, 2014

Social Media Power & Cost

"According to the Q2 2014 Media Intelligence...
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Then again, maybe I won't download your eBook after all hot shot

Sep 4, 2014

Really?  Are you serious?

What follows is the redacted text of an email I... Read More >

What makes your industrial marketing mediocre? Self absorption

Sep 3, 2014

What you're not hearing

Ever have a day during which you receive no... Read More >

The B2B Business Development Management Skills Gap

Sep 2, 2014

"The 'skills gap' is real"

"...Nevertheless, employers still have real...
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Building a successful manufacturing biz on copied & 'me too' products

Aug 28, 2014

Real success on a rock solid foundation

It's been brutally hard work. In... Read More >

The B2B Sales Growth Conundrum - clinging to sunk costs

Aug 26, 2014

Persistence or ignorance?

"As the Nobel Laureate Daniel Kahneman and his...
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Applying Process Excellence to B2B Business Development

Aug 25, 2014

Rock solid bottom line

American B2B manufacturing companies can tell you... Read More >