Complicated vs. Complex: B2B Sales Strategy

Elegantly simple or simpleton?

Everyone wants to simplify everything.  Executives don't have time and can't process more information.  10 slides with 7 bullet points each is supposedly the maximum business leaders can manage.  That common wisdom leads to over-simplification of strategy with dangerous business results.  Download our whitepaper to learn:

• Introduction to Complex Adaptive Systems and comparison to 'Complicated'systems
• Review of complexity of today's B2B revenue growth environment
• Key risks of oversimplification
• The danger of conflating concepts with strategy
• Key considerations for companies seeking to grow revenue in complex markets
• What skills to hire / outsource to ensure success

Bottom line - the ability to simplify concepts is elegant.  but oversimplifying strategy is negligent.  Too many consultants and senior executives create a strategy to match their experience rather than according to the market requirements.

Don't get caught short! 

Download our free whitepaper to learn more - and to learn how industrial grade business growth advice can help you take oversimplified pop wisdom and create real business results.