First, the “don’ts.” Don’t pick your targets based on the most recent article in the New York Times…(or Economist or Barron's or whatever you read.) In other words be very wary of the BRICs!
You've got an amazing opportunity - to build a whole initiative, and a global market, from scratch. Sure there's a lot to learn and you'll make mistakes. But you've got a green field! Have fun!
In our eBook on market selection we'll take you through the considerations in selecting initial markets. What's important, and what's not. You learn about:
