You are going to make some mistakes. Period.
Choosing target markets is tricky business. And the foundation upon which you make the choices is always shifting. You may choose correctly only to have other factors interfere. That's why your market selections should be diversified across regions and other factors.
But you're not off the hook. Careful analysis is required of conditions today (before you dump resources into a market) and more importantly, projected conditions.
There is one single metric that can be accurately projected - demographics. Why? Because it takes a generation or two to change. And this is the bedrock upon which most other important factors (GDP, consumer consumption, personal incomes, etc.) rest.
Is there a fool-proof answer? Of course not. But armed with all the information in our eBook you'll have a better understanding of how demographics should fit into your planning.
Choosing the best markets to focus your export efforts upon requires a blend of analytics and "gut feeling."
Certain metrics cut through the clutter. Demographics often drives GDP, income growth, consumption and long-term trends.
Demographics are never 'neutral' - they are either going to work for you or against you.
Aren't you better off in markets where they support your efforts?
